Case Studies

Programs, start to show floor

Three exhibit programs — what the client was up against, what we designed and fabricated, and what happened on the floor. Client names and figures are placeholders.

Client Name A · Technology

A product launch that needed a stage, not a booth

Island 30×40 · OCCC, Orlando

Challenge

Client Name A was launching a hardware platform at a show in Orlando and had six weeks less runway than a launch of that size normally needs. Their previous island was a rented shell with pipe-and-drape storage behind a curtain — no theater, no private space to run enterprise conversations, and nowhere to demo live hardware safely.

Solution

We designed a 30×40 island around a ground-level presentation theater with tiered seating for XX, flanked by two machined product plinths rated for the hardware. Structure was Baltic birch and MDF over steel framing, faced in laminate, with CNC-routed dimensional logos and edge-lit signage. A four-sided hanging sign was engineered with the venue's rigging requirements checked before drawings were released. The booth was fully pre-built and inspected in our Orlando shop, then crated in five labeled crates sized to keep drayage weight down.

Result

The theater ran XX sessions across three show days, and the client reported an XX% lift in scanned leads over the prior year (placeholder figure). The structure was designed to reconfigure down to a 20×20 for regional shows, and it has shipped to X additional venues since.

“We stopped explaining our product in an aisle and started demonstrating it on a stage. That was the whole difference.”

First Last, Title — Client Name A (placeholder testimonial)

Client Name B · Consumer Goods

One investment, twelve shows, three footprints

Modular 20×20 → 10×20 · X venues nationwide

Challenge

Client Name B was booking a mix of 10×20 inlines and 20×20 islands across a season and buying a separate rental package for each. Costs were unpredictable, the look changed show to show, and their team spent every install explaining the layout to a crew that had never seen it.

Solution

We built a modular aluminum extrusion system with SEG tension-fabric graphics that reconfigures between 20×20, 10×20, and 10×10 without new hardware. Owned hero elements — a branded tower and a reception counter — travel with every configuration. Everything ships in wheeled roto cases rather than crated freight, and each case is labeled to a numbered setup drawing.

Result

Per-show cost dropped roughly XX% against the prior rental spend (placeholder figure), install time fell to under X hours with a two-person crew, and the brand finally looked identical in every city. They're now a repeat client on a multi-season agreement.

“Same booth, three sizes, and the crate map means our own team can set it without a supervisor for the small shows.”

First Last, Title — Client Name B (placeholder testimonial)

Client Name C · Healthcare

Testing a market before committing capital

10×20 rental → 20×20 custom

Challenge

Client Name C wanted to enter a new show vertical but couldn't justify a custom build against unproven attendance. They also needed a private space for regulated conversations — something most rental inventory doesn't include.

Solution

Year one: a 10×20 rental with a semi-private consult nook, fresh UV-printed graphics, and LED wash lighting — turned around in under four weeks. Year two, after the show performed, we carried the graphic system and finish palette straight into a 20×20 custom build with an enclosed consult room, a demo bar, and a hanging sign.

Result

Year-one badge scans exceeded their internal threshold by XX% (placeholder figure), which unlocked the capital request. The custom build now anchors X shows per season and returns to our shop for crated storage and refurbishment between them.

“They quoted us the rental honestly instead of selling us a build we weren't ready for. That's why we came back for the custom.”

First Last, Title — Client Name C (placeholder testimonial)

Your program could be the next one here.

Tell us the show and the footprint. We'll come back with concept direction and a line-item build estimate.